logo

WE INTRODUCE

The most prevalent contemporary street style in women’s apparel through an arrayed presentation of uninhibited fashion-forward street wear.

WE ATTRACT

A global community of tastemakers, artists and powerhouse women alike.

WE EMPOWER

The fashion industry with a lifestyle comprised of girl power and leading-edge street style.

Dimepiece is an international style source and lifestyle brand that unequivocally encourages charismatic street style and unapologetic boldness in women’s apparel. Founded in 2007 in the heart of Downtown Los Angeles Fashion District, co-creators Ashley Jones and Laura Fama’s charismatic vision quickly transformed into the go-to brand for girl power and urban silhouettes among international trendsetters. Dimepiece pays homage to the city it was born in; personifying street wear’s objectified attitude, and its legacy of resistance, as well as providing an influential voice for women’s evolving role in society. Dimepiece venerates the fresh space Los Angeles provides for their global youth, alongside its ungentrified neighborhoods that keep Los Angeles street culture alive and authentic.

What began as a small graphic t-shirt collection has evolved into one of the only leading women’s contemporary streetwear label’s around. Now in its 8th year, Dimepiece adds another solid installment, from influential to unstoppable, as international tastemakers Nicki Minaj, Cara Delevingne, Rihanna, Miley Cyrus, Selena Gomez, Willow Smith, Ellie Goulding, Jourdan Dunn, Jessie J and Katy Perry, among many, have emerged as fans.

Recent press 2016:
Dimepiece LA Founders Laura Fama and Ashley Jones on Staying True to Your Roots
Apartment Therapy: Modern Eclectic Vibes Home of Dimepiece LA